Dr Victoria Richards | Cardiff Metropolitan University Skip to content
Cardiff Met Logo

Dr Victoria Richards

Senior Lecturer in Tourism and Events (Teaching and Research)
Cardiff School of Management

Overview

I am originally from Torquay in the English Riviera and grew up surrounded by the sea and countryside. Moving to South Wales to study introduced me to a new environment where I have embraced the culture (over 30 years here) – including learning the Welsh language and of course supporting Welsh rugby. I’ve had a varied career including working in the tourism industry – in hotels, cafes, bars and visitor attractions, and later in the third sector as a volunteer, then in training development and social care. My particular experience has been working with and for people with vision impairments in areas such as personal rehabilitation training, conference organisation, student mentoring and awareness raising training schemes and design. Following this period of about 15 years, I undertook a PhD which explored issues around social justice and inclusion of vision impaired people in tourism, focusing on their in-depth experiences and the meaning of tourism in people’s lives. I have now been with Cardiff Met as a senior lecturer for the past seven years with teaching, supervision, research and pastoral responsibilities. I have experience of managing the tourism programme as a previous programme director and now have pastoral roles as year one tutor and personal tutor. Last year I was the proud recipient of the Victor Middleton Prize (Association of Tourism in Higher Education) for teaching and student engagement. In my spare time I play the clarinet and as an ex women’s rugby player I enjoy supporting Welsh rugby.

Research Publications

Uncovering links between poverty and festival provision

Gouthro, M. B., Davies, K., Matthews, N. & Richards, V., 31 Oct 2024, The Routledge Handbook of Events and Sustainability. Whitfield, J., Gouthro, M. B. & Moital, M. (eds.). Taylor and Francis, p. 124-133 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Festival Participation, Inclusion and Poverty: An Exploratory Study

Davies, K., Gouthro, M. B., Matthews, N. & Richards, V., 2 Feb 2023, In: Tourism and Hospitality. 4, 1, p. 51-74 24 p.

Research output: Contribution to journalArticlepeer-review

Exploring UK media’s influences on public perceptions of LGBTQIA+ representations at pride festivals

Crees, N., Grousset-Rees, H., Richards, V., Davies, K. & McLoughlin, E., 29 Mar 2022, In: Journal of Policy Research in Tourism, Leisure and Events. 15, 2, p. 272-292 21 p.

Research output: Contribution to journalArticlepeer-review

Enhancing the Visitor Experience in the Time of COVID 19: The Use of AI Robotics in Pembrokeshire Coastal Pathway

Minor, K., McLoughlin, E. & Richards, V., 12 Jan 2021, Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021. Springer Nature

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Tourism and visual impairment

Richards, V., Morgan, N., Pritchard, A. & Sedgley, D., 1 Nov 2010, Tourism and Inequality: Problems and Prospects. CABI Publishing, p. 21-33 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

(Re)Envisioning tourism and visual impairment

Richards, V., Pritchard, A. & Morgan, N., Oct 2010, In: Annals of Tourism Research. 37, 4, p. 1097-1116 20 p.

Research output: Contribution to journalArticlepeer-review

Research Explorer Profile Visit the research portal