Dr Sheetal Menon
Lecturer in Strategic Management
Cardiff School of Management
Overview
Sheetal is a Lecturer in Strategic Management at the Cardiff School of Management, Cardiff Metropolitan University. Prior to joining Cardiff Met, Sheetal was a postdoctoral research fellow at the Saïd Business School, University of Oxford where she researched sustainability-oriented entrepreneurial intermediary organisations (e.g., incubators, accelerators) and their role in supporting startups to align towards the SDGs. She was also a Fellow at the Green Templeton College, University of Oxford.
Prior to joining Oxford, Sheetal had former experience in teaching as an Assistant Professor (Lecturer) at a leading B-school in India, where she taught courses on Strategic Management, Business Consulting, Design Thinking and Sustainability Management.
Sheetal also comes with industry experience having worked as a Management Consultant on various international development projects for the World Bank, FAO, USAID, and Gates Foundation. Her consultancy projects also included working with CXO-level clients from industry, academia, as well as startup ventures for advisory on strategy formulation and execution, technology transfer and commercialisation, and management and valuation of intellectual property assets.
Sheetal completed her PhD in Strategic Management from the Indian Institute of Technology (IIT) in Mumbai, India, with her doctoral degree funded by the Ministry of Human Resource Development (MHRD), Government of India.
Sheetal is an Accredited i-act Practitioner. She also holds a diploma in Intellectual Property Law.
Research Publications
Blockchain Technology for Transparency in Agri-Food Supply Chain: Use Cases, Limitations, and Future Directions
Menon, S. & Jain, K., 18 Oct 2021, In: IEEE Transactions on Engineering Management. 71, p. 106-120 15 p.Research output: Contribution to journal › Article › peer-review
National biosafety system for regulating agricultural biotechnology in India
Menon, S. & Jha, S. K., 26 Jul 2016, In: International Journal of Biotechnology. 14, 2, p. 151-169 19 p.Research output: Contribution to journal › Article › peer-review
Examining strategies of firms leveraging agricultural biotechnology in Indian seed industry: A qualitative case study approach
Menon, S., Jha, S. K. & Jain, K., 2016, IAMOT 2016 - 25th International Association for Management of Technology Conference, Proceedings: Technology - Future Thinking. Pretorius, L., Thopil, G. A. & Hosni, Y. (eds.). International Association for Management of Technology Conference (IAMOT) and the Graduate School of Technology Management, University of Pretoria, p. 1255-1263 9 p. (IAMOT 2016 - 25th International Association for Management of Technology Conference, Proceedings: Technology - Future Thinking).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Patent landscape analysis for crop biotechnology in India
Menon, S., Jha, S. K. & Jain, K., 2015, In: International Journal of Intellectual Property Management. 8, 3-4, p. 111-134 24 p.Research output: Contribution to journal › Article › peer-review