Dr Sharad Gupta
Senior Lecturer in Marketing Management
Cardiff School of Management
Overview
Dr Sharad Gupta is an alumnus of IIM Indore (FT 2023 Rank #89 in global top 100; AACSB, EFMD, & AMBA accredited), IIT BHU, and University of Delhi. He has 21 years of experience (including initial 10 years in Industry, with last designation as Senior Vice President).
He teaches primarily at post-graduate level and has taught across UG, PG, and executive programmes. In classes, he draws upon his experience in Insurance, Pharmaceuticals, and IT industries. He maintains strong industry links and uses pedagogies like problem-based learning, case-based learning, and project-based learning. His video tutorials can be subscribed at YouTube channel – Marketing Platter.
Sharad publishes in FT50, ABS, and ABDC listed journals. Apart from collaborating with researchers for high-impact publications, he also guides students and industry professionals for research-based publications and conference presentations. He serves as reviewer and editorial board member across management journals. He engages with international scholarly organisations like Academy of Marketing Science (USA), British Academy of Management (UK), and Academy of Indian Marketing (India), Sharad has recently become a member of the American Marketing Association (USA) . He is a life member of All India Management Association.
Research Publications
AUGMENTED REALITY MODERATES THE EFFECT OF WEBSITE QUALITY ON CONSUMER MINDSET METRICS
Gupta, S., Bolton, N. & Mishra, R., 25 Feb 2024, 2024 AMA Winter Academic Conference: Unlocking Our Potential: PROCEEDINGS Volume 35. Cross, S. & Saboo, A. (eds.). Florida, USA: American Marketing Association, Vol. 35. p. 565 566 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
MINDFUL CONSUMPTION MEDIATES EFFECTS OF MINDFULNESS ON COMPULSIVE BUYING AND HEDONIC BUYING
Gupta, S., 2024, 2024 AMA Winter Conference: PROCEEDINGS. Cross, S. & Saboo, A. (eds.). Florida, USA: American Marketing Association, Vol. 35. p. 510 511 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Mindful consumption: Its conception, measurement, and implications
Gupta, S. & Sheth, J., 12 Sept 2023, In: Journal of the Academy of Marketing Science. 52, 5, p. 1531-1549 19 p.Research output: Contribution to journal › Article › peer-review
Mindful Consumption Mediates Effects of Mindfulness on Compulsive Buying and Hedonic Buying: An Abstract
Gupta, S. & Verma, H. V., 11 Jul 2023, 2023 Academy of Marketing Science World Marketing Congress: Bringing the Soul Back to Marketing . Jeseo, V. & Allen, J. (eds.). Kent, UK: Academy of Marketing Science, 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
How can we encourage mindful consumption? Insights from mindfulness and religious faith
Gupta, S., Lim, W. M., Verma, H. V. & Polonsky, M., 31 Jan 2023, In: Journal of Consumer Marketing. p. 344 358 p., DOI.Research output: Contribution to journal › Article › peer-review
Antecedents of Mindful Consumption: An Abstract
Gupta, S. & Verma, H. V., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 249-250 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Relationship of Mindfulness, Mindful Consumption and Life Satisfaction: An Abstract
Gupta, S. & Verma, H. V., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 247-248 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Circular Economy and Sustainability
Gupta, S., 31 Jan 2022, In: Medicon Engineering Themes. 2, 2, p. 45-46Research output: Contribution to journal › Editorial
Green Supply Chain: A Sustainable Option to Serve Mindful Consumers
Gupta, N. & Gupta, S., 2022, In: Medicon Engineering Themes. 3, 6, p. 80 82 p.Research output: Contribution to journal › Editorial
Principles and Systems of Insurance
Popli, G. S. & Gupta, S., 2022, PHI Learning. 268 p.Research output: Book/Report › Book › peer-review