Dr Mohamed Hashim Mohamed Ashmel
Lecturer in Strategic Management
Cardiff School of Management
Overview
Ashmel is a lecturer, researcher, strategist, and author. His current role is as a lecturer in strategic management – teaching various courses in operation, business, economics, and research domains mostly for master’s programmes (MBA/MSc). His previous role was as a senior programme manager in higher education.
His extensive research is widely recognised in governments, corporations, and academic circles around the globe. While Ashmel, at the core, is a scholar in strategic operation, his work has achieved remarkable acceptance by practitioners across multiple fields.
Ashmel is an active author, having written book chapters and published in several leading academic peer-reviewed journals. He is strongly identified with research on strategic operation, sustainable digital transformation, higher education and building advantages. Ashmel has been a faculty for over 12 years mainly in the UAE and the UK. He is also an editor and a reviewer for leading journals. He successfully guided the completion of 61 master’s degree theses during the last 3 years.
Ashmel is a subject matter expert in using the structural equation method in research. Specifically, he received the outstanding research contribution award for exemplary research publications and research contributions at the Wow Awards held in UAE, in April 2022. He has published more than twenty-five academic publications and business papers and texts.
Currently, his research interests are interdisciplinary; strategic operation, the integration of the social sciences to industry 5.0, higher education, digital transformation and business model innovation, and creativity.
He is playing distinct leadership roles such as module leader, lecturer, and researcher at Cardiff Metropolitan University (CMET) and contributes to two active research groups (internally at CEMT and outside- TCIB).
Research Publications
The impact of platform business models on organizational performance in the era of Industry 5.0: A strategic agility and innovation approach
Mohamed Hashim, M. A., Tlemsani, I. & El-Temtamy, O., 31 Dec 2024, In: International Journal of Technology Management & Sustainable Development. 23, 3, p. 299-321 23 p.Research output: Contribution to journal › Article › peer-review
Strategic Learning Alliances and Cooperation: A Game Theory Perspective on Organizational Collaboration
Tlemsani, I., Matthews, R. & Mohamed Hashim, M. A., 9 Dec 2024, In: Economies. 12, 12, p. 335 1 p., 335.Research output: Contribution to journal › Article › peer-review
Islamic Economics and Finance
Tlemsani, I., Mohamed Hashim, M. A., Al Balushi, M. A. & El-Temtamy, O., 6 Dec 2024, Finance and Law in the Metaverse World: Regulation and Financial Innovation in the Virtual World. Mansour, N. & Vadell, L. M. B. (eds.). Springer Nature, p. 125-132 8 p. (Contributions to Finance and Accounting; vol. Part F3769).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Integrating Perceived Organizational Support with CMMI® for IT Outsourcing Success in the UAE
Hashim, M. A. M., Tlemsani, I. & El-Temtamy, O., 9 Nov 2024, Studies in Big Data. Springer Science and Business Media Deutschland GmbH, p. 3-11 9 p. (Studies in Big Data; vol. 158).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Strategy Development: The Case of GAMA Power Systems
Tlemsani, I., Hashim, M. A. M. & El-Temtamy, O., 16 Oct 2024, Studies in Systems, Decision and Control. Springer Science and Business Media Deutschland GmbH, p. 453-462 10 p. (Studies in Systems, Decision and Control; vol. 550).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
The Grand Narrative of Competitive Advantage and Toy Models
Tlemsani, I., Matthews, R., Hashim, M. A. & El-Temtamy, O., 16 Oct 2024, Studies in Systems, Decision and Control. Springer Science and Business Media Deutschland GmbH, p. 443-451 9 p. (Studies in Systems, Decision and Control; vol. 550).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Quality-driven sustainability in Jordan’s food export supply chains
Jreisat, L., Tlemsani, I., Mohamed Hashim, M. A. & Matthews, R., 8 Aug 2024, In: Journal of Islamic Accounting and Business Research.Research output: Contribution to journal › Article › peer-review
The Strategy of Organizational Support Perception and Work Performance of Knowledge Workers: IT Outsourcing in the United Arab Emirates and Sri Lanka
Mohamed Hashim, M. A., Tlemsani, I. & Matthews, R., 1 Aug 2024, Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation - Proceedings of the International Conference on Business and Technology ICBT2024. Alareeni, B. & Hamdan, A. (eds.). Springer Science and Business Media Deutschland GmbH, p. 35-44 10 p. (Lecture Notes in Networks and Systems; vol. 1083 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Leveraging Students’ Emotional Intelligence: An intelligent Approach to Higher Education Strategy
Mohamed Hashim, M. A., Ndrecaj, V., Mason-Jones, R. & Cockrill, A., 21 May 2024.Research output: Contribution to conference › Paper
Higher education via the lens of industry 5.0: Strategy and perspective
Mohamed Hashim, M. A., Tlemsani, I., Mason-Jones, R., Matthews, R. & Ndrecaj, V., 13 Feb 2024, In: Social Sciences & Humanities Open. 9, p. 100828 100828.Research output: Contribution to journal › Article › peer-review