Dr Keith Glanfield
Senior Lecturer in Marketing Management
Cardiff School of Management
Research Publications
Service-dominant logic: reframing category captainship and retailer category management
Benson, M. C., Glanfield, K., Hirst, C. & Wakenshaw, S., 11 Jul 2023, In: International Journal of Retail and Distribution Management.Research output: Contribution to journal › Article › peer-review
Practitioner module partnership and sponsorship
Glanfield, K., 15 Oct 2019, Learning and Teaching in Higher Education: Perspectives from a Business School. Edward Elgar Publishing Ltd., p. 271-278 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, K., Ackfeldt, A. L. & Melewar, T. C., 25 Jan 2018, In: Journal of General Management. 43, 2, p. 63-69 7 p.Research output: Contribution to journal › Article › peer-review
Corporate Identity at the Stakeholder Group Level
Glanfield, K., Saunders, J., Evanschitzky, H. & Rudd, J. M., 3 Mar 2017, In: International Studies of Management and Organization. 47, 2, p. 135-158 24 p.Research output: Contribution to journal › Review article › peer-review
My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition
Glanfield, K., de Chernatony, L. & Suvatjis, Y., 28 Jun 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 663-675 13 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review