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Dr Kasha Minor

Senior Lecturer in Hospitality Management
Cardiff School of Management

Overview

I am a lecturer in Hospitality Management and a researcher at Cardiff School of Management, Cardiff Metroploitan University. I joined the department, on a part-time basis, in 2013, moving to a full-time position in 2018. I have 11 years’ experience working within the Hospitality Industry and is passionate about it to this day.

Research Publications

The Digital Skills Gap – Is it Time to Rethink the Needs of Tourism and Hospitality Organizations in the UK?

Minor, K., McLoughlin, E. & Carlisle, S., 21 Feb 2024, In: Journal of Hospitality & Tourism Education. p. 1-12 12 p.

Research output: Contribution to journalArticlepeer-review

Smart Hospitality: Understanding the ‘Green’ Challenges of Hotels and How IoT-Based Sustainable Development Could be the Answer

Kalsi, N., Carroll, F., Minor, K. & Platts, J., 21 Nov 2023, Evolution in Computational Intelligence - Proceedings of the 11th International Conference on Frontiers of Intelligent Computing: Theory and Applications FICTA 2023. Bhateja, V., Yang, X.-S., Ferreira, M. C., Sengar, S. S. & Travieso-Gonzalez, C. M. (eds.). Springer Science and Business Media Deutschland GmbH, p. 73-83 11 p. (Smart Innovation, Systems and Technologies; vol. 370).

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective

Bratec, M., Baruca, P. Z. & Minor, K., 15 Jan 2023, Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Ferrer-Rosell, B., Massimo, D. & Berezina, K. (eds.). Springer Nature, p. 105-110 6 p. (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis

Minor, K., Mušanović, J., Dorčić, J. & Bratec, M., 15 Jan 2023, Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference. Ferrer-Rosell, B., Massimo, D. & Berezina, K. (eds.). Springer Nature, p. 148-153 6 p. (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

50 shades of the luxury hospitality industry

Minor, K. & Heyes, A., 25 Jan 2022, The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Group Publishing Ltd., p. 425-442 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Luxury hospitality—Is this the time to rethink the ethical stance?

Heyes, A. & Minor, K., 16 Mar 2021, In: Research in Hospitality Management.

Research output: Contribution to journalArticlepeer-review

Enhancing the Visitor Experience in the Time of COVID 19: The Use of AI Robotics in Pembrokeshire Coastal Pathway

Minor, K., McLoughlin, E. & Richards, V., 12 Jan 2021, Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021. Springer Nature

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Management and Implications of Daily Deal Promotions in the Hospitality Industry: Toward Their Holistic Understanding

Minor, K. & Bratec, M., 2020, Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries. IGI Global

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Rethinking digital foci - what are the real digital needs of welsh tourism organisations?

Minor, K., Carlisle, S. & Dixey, L., 7 Dec 2019, In: e-Review of Tourism Research. 17, 2, p. 188-203 16 p.

Research output: Contribution to journalArticlepeer-review

A business model approach towards the understanding of daily deals within Internet distribution systems

Budler, M., Bratec, M., Minor, K. B. & Tomat, L., 22 Jul 2019, In: Tourism Economics. 26, 6, p. 976-1000 25 p.

Research output: Contribution to journalArticlepeer-review

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