Joyce Costello
Senior Lecturer in Marketing Management
Cardiff School of Management
Overview
Joyce is from the US Army/Department of Army and spent 21 years as a broadcast journalist and public affairs specialist before entering academia. She brings to the classroom a wide variety of experience in dealing with international crises around the world as well public sector integrated marketing campaigns. Her research focus is on public service motivation, pro-social behavior, and the public sectors integration of influencer relations. She is currently accepting PhD candidates who are wanting to explore Influencer Marketing.
Research Publications
Native advertising: concepts, theory, and practice
Costello, J. & Adebayo, R., 27 Dec 2024, Digital Advertising Evolution. MacRury, I. & Manika, D. (eds.). RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
The Public Service Motivated Volunteer: Devoting Time or Effort?
Costello, J., Homberg, F. & Secchi, D., 13 Mar 2020, In: Nonprofit and Voluntary Sector Quarterly. 49, 5, p. 989-1014 26 p.Research output: Contribution to journal › Article › peer-review
Public service motivation and civic engagement: The role of pro-social motivations in shaping society
Homberg, F. & Costello, J., 1 Jan 2019, Palgrave Macmillan. 110 p.Research output: Book/Report › Book › peer-review
Human resource management in the media
Costello, J. & Oliver, J., 1 Jan 2018, Handbook of Media Management and Economics: Second Edition. Taylor and Francis, p. 95-110 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Enterprise social media impact on human resource practices
Offong, G. O. & Costello, J., 4 Dec 2017, In: Evidence-based HRM. 5, 3, p. 328-343 16 p.Research output: Contribution to journal › Article › peer-review
The public service-motivated volunteer devoting time or effort: A review and research agenda
Costello, J., Homberg, F. & Secchi, D., 1 Nov 2017, In: Voluntary Sector Review. 8, 3, p. 299-317 19 p.Research output: Contribution to journal › Article › peer-review
Team problem solving and motivation under disorganization – an agent-based modeling approach
Herath, D., Costello, J. & Homberg, F., 14 Mar 2017, In: Team Performance Management. 23, 1-2, p. 46-65 20 p.Research output: Contribution to journal › Article › peer-review