Dr John Follett
Senior Lecturer in Marketing Teaching and Scholarship
Cardiff School of Management
Overview
A graduate of the Universities of Dundee and St Andrew's with a Humanities and Social science background allows a truly inter-disciplinarian approach which allows me to undertake research in relation to non-mainstream consumer behaviour, including the socio-historical patterning of Marketing, identity creation through consumer behaviour, body modification, and subcultures of consumption. I have also had experience in research in Eastern European minorities, and 'hidden' histories.