Jemma Oeppen Hill
Associate Dean Student Engagement
Cardiff School of Technologies
Overview
Jemma Oeppen Hill began her academic career in 2010. Before this she held roles within marketing and account management for several high-profile fashion brands. Within academia, she is passionate about the student journey and student-centred curriculum design. She focuses on building programme identity and community, bringing industry into the classroom and authentic assessment. After joining Cardiff Met in 2016 she has been Programme Director in CSM, responsible for growing the BA (Hons) Fashion Marketing Management programme, and has since designed and validated the MSc Fashion Marketing Management and a second BA (Hons) in Fashion Buying and Brand Management. Since 2019 she has held a secondment role as Principal Lecturer in Quality Enhancement within The Quality Enhancement Directorate (QED), before joining Cardiff School of Technologies as Associate Dean Student Engagement in June 2021.
Research Publications
Educating for change? An investigation into consumers’ perception of sustainability and the educational drivers needed to support sustainable consumption
Bennetta, K. & Oeppen Hill, J., 10 Jun 2022, In: International Journal of Fashion Design, Technology and Education. 15, 3, p. 418-429 12 p.Research output: Contribution to journal › Article › peer-review
Logos, ethos, pathos and the marketing of higher education
Oeppen Hill, J. H., 10 Nov 2019, In: Journal of Marketing for Higher Education. 30, 1, p. 87-104 18 p.Research output: Contribution to journal › Article › peer-review
Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry
Oeppen, J. & Jamal, A., 17 Jul 2014, In: Journal of Marketing Management. 30, 9-10, p. 925-948 24 p.Research output: Contribution to journal › Article › peer-review