Dr Dan Zhang
Lecturer in Digital Marketing Management
Cardiff School of Management
Overview
Dr Dan Zhang has over two decades of experience in journalism and digital business. He launched and managed the online and mobile platforms for Walt Disney and Warner Bros. in China from 2001 to 2007. He teaches marketing technology, data and metrics, and customer-centric strategies. His teaching aims at preparing marketing students to enter, excel, and lead in the dynamic and digitalised workplaces of today. His research explores the impact of technology, Web3, and digitalisation on media industries, higher education, and sports business.
Research Publications
An Extraordinary Duckling: B2B Magazines as Information and Networking Tools for Professionals
Zhang, D. & Dwyer, P., 28 Feb 2020, The Handbook of Magazine Studies. wiley, p. 120-135 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review