Dr Antje Cockrill
Senior Lecturer in Marketing
Cardiff School of Management
Overview
Antje has nearly 20 years’ experience in UK higher education. She has held roles as Programme Director across all levels from Undergraduate programmes to Doctoral Degrees and has been very actively involved in collaborative international provision for many years. She was also HEA Faculty lead at a previous university for the Fellowship programme and has mentored over 40 staff members successfully through the award scheme. She is currently the Field Group Chair for Marketing.
Her practical experience is in Marketing Research, and she has carried this forward into teaching experience in Research Methods, especially Quantitative Methods. She teaches primarily at postgraduate level and is currently the Programme Director for the MSc Strategic Marketing.
Antje is an active researcher with over 70 research publications. Her interests are focused on consumer behaviour and the application of quantitative methodologies. She currently supervised two research students and has several successfully supervised a number of higher degree projects to completion.
Research Publications
A framework for the dissemination of research on depression via social media
Jackson, N., Cockrill, A. & Almoraish, A., 7 Nov 2024, In: British Journal of Health Care Management. 30, 11, p. 1-15 15 p.Research output: Contribution to journal › Article › peer-review
The Changing Use of Facebook: The Impact for Marketers
Cockrill, A. & Almoraish, A., Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Cardiff UniversityResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Leveraging Students’ Emotional Intelligence: An intelligent Approach to Higher Education Strategy
Mohamed Hashim, M. A., Ndrecaj, V., Mason-Jones, R. & Cockrill, A., 21 May 2024.Research output: Contribution to conference › Paper
Making the workplace more inclusive: Optimizing professional development for autistic employees
Ben-Gal, O. & Cockrill, A., 2023, Advances in Management and Innovation Conference 2023. Cardiff Metropolitan UniversityResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Promoting Sustainability: Developing a Good Practice Framework for Online Sustainability Communication at UK Music Festivals
Kumar, A. & Cockrill, A., 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Birmingham: University of Birmingham, p. 99-100 2 p. 92-0Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Value creation for co--produced hybrid offerings: A large scale empirical study of the factors contributing to customers' quality perceptions
Heyner, T., Cockrill, A. & Koenigsberger, J., 2023, p. 152-153. 2 p.Research output: Contribution to conference › Abstract › peer-review
'When Instagram gets too much': Exploring social media fatigue and its impact on students' engagement with online learning
Cockrill, A. & Kumar, A., 2022, Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life,. University of HuddersfieldResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
From Learning Management Systems to Learning Experience Platforms: Do they keep what they promise? Reflections on a rapidly changing learning environment
Cockrill, A., 2021, Advances in Management and Innovation Conference 2021. Cardiff Metropolitan UniversityResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Aula as a platform, a teaching tool or both: First teaching impressions
Cockrill, A., 15 Jul 2020.Research output: Contribution to conference › Paper
Managing Diversity – Issues on the Coal Face
Cockrill, A., 2020, In: Wales Journal of Learning and Teaching in Higher Education. 2, p. 6-11 6 p.Research output: Contribution to journal › Article › peer-review