CIM Certificate and Diploma in Professional & Digital Marketing
The Cardiff School of Management currently offers the CIM Certificate and Diploma in Professional & Digital Marketing. The Certificate is aimed at marketers who have experience in the industry and are looking to advance their career, whilst the Diploma is ideal for marketing managers looking to advance their strategic marketing and management skills.
Level 4 Certificate in Professional & Digital Marketing
The CIM has developed this qualification with extensive employer led research to ensure its relevance to maximising your career progression opportunities. It is focused on:
- Enhance your expertise: Be able to demonstrate knowledge and skills needed to excel as a marketing executive, a pivotal role in any marketing team.
- Prepare for your next move: Build a strong foundation for progression – develop confidence and unlock career opportunities.
- Apply practical skills: Acquire hands-on experience that you can use in real marketing jobs, making you an essential and effective professional in the workplace.
Level 6 Diploma in Professional & Digital Marketing
The CIM has developed this qualification from extensive employer led research across various sectors, ensuring they align with industry demands. It aims to:
- Deliver marketing expertise: Apply the knowledge, skills, and understanding required to excel as a Marketing Manager and deliver on the organisations objectives to perform as a rounded marketing professional.
- Ensure relevance: Add to your experience to gain an understanding of wider marketing activities and the impact marketing has on the organisation.
- Demonstrate ability: Build knowledge and skill to prepare for high-level opportunities, enhancing your career path. Gain confidence demonstrating your ability to deliver in the workplace.
Our CIM courses are delivered through intensive weekend blocks with additional online activities to encourage deeper understanding. All sessions are underpinned by a strong emphasis on interactive teaching and learning that will benefit the students and their organisation alike.
- Our academic staff combine teaching excellence with industry experience.
- We use real-life projects to enhance your learning.
- We pride ourselves on our small group teaching, so you will not be lost in a crowd.
- Students study in a friendly, welcoming atmosphere in a fantastic management facility/building.
Level 4 Certificate in Professional & Digital Marketing
You need 50 credits for your Level 4 Certificate, we offer the following modules:
- Marketing Impact (20 credits)
- Planning Integrated Campaigns (10 credits)
- Responsible Marketing (10 credits)
- Content Marketing (10 credits)
All modules are delivered on weekends via face-to-face teaching (supported by a variety of online and library resources). All students will have access to the CIM published module eBooks for each of the mandatory modules, plus assessment support session.
- 20-credit modules: 3 days
- 10-credit modules: 2 days
These modules will have a maximum capacity of 12 students and will be delivered:
| Modules | Staff | Date | Online Assessment Window |
|---|---|---|---|
| Content Marketing | Lisa Davies + Paul Hunter |
Sat 11 + Sun 12 January 2025 10-4pm |
3 February to 14 March 2025 |
| Marketing Impact | Dr Paula Kearns |
Sat 26 + Sun 27 April 2025 Sat 10 May 2025 10-4pm |
19 May to 4 July 2025 |
| Planning Integrated Campaigns | Dr Paula Kearns |
Sat 13 + Sun 14 September 2025 10-4pm |
TBA |
| Responsible Marketing | Stephen Thomas |
Sat 8 + Sun 9 November 2025 10-4pm |
TBA |
Level 6 Diploma in Professional & Digital Marketing
You need 50 credits for your Level 6 Diploma, we offer the following modules:
- Strategy and Planning (20 credits)
- Societal Impact (10 credits)
- Customer Journey Optimisation (10 credits)
- AI Marketing (10 credits)
All modules are delivered on weekends via face-to-face teaching (supported by a variety of online and library resources). All students will have access to the CIM published module eBooks for each of the mandatory modules, plus assessment support session.
- 20-credit modules: 3 days
- 10-credit modules: 2 days
These modules will have a maximum capacity of 12 students and will be delivered:
| Modules | Staff | Date | Online Assessment Window |
|---|---|---|---|
| Strategy and Planning | Dr Paula Kearns |
Sat 11, Sun 12 and Sat 25 January 2025 10-4pm |
3 February to 14 March 2025 |
| Societal Impact | Stephen Thomas |
Sat 26 + Sun 27 April 2025 10-4pm |
19 May to 4 July 2025 |
| Customer Journey Optimisation | Lisa Davies + Paul Hunter |
Sat 13 + Sun 14 September 2025 10-4pm plus |
30 September to 15 November 2025 |
| AI Marketing | Lisa Davies + Paul Hunter |
Sat 8 + Sun 9 November 2025 10-4pm |
2 December 2025 to 17 January 2026 |
CIM Certificate in Professional Digital Marketing:
- Applied Marketing: 28 June 2024*
- Planning Campaigns: 24 November 2024*
- Digital Marketing Techniques: March 2025*
*Students can submit at any of the June, November, and March points but the assessment brief changes.
CIM Diploma in Professional Marketing:
- The Digital Customer Experience: 28 June 2024*
- Innovation in Marketing: 24 November 2024*
- Marketing & Digital Strategy: March 2025*
*Students can submit at any of the June, November, and March points but the assessment brief changes.
Certificate:
You will need one years plus experience in the industry or a relevant Level 3 qualification, CIM or equivalent. Alternatively, a Level 3 Apprenticeship such as the Digital Marketer, Multi-channel Marketer or Marketing Assistant would also be accepted. We’ll consider other equivalent Marketing Apprenticeships.
Diploma:
One or more of the following is required:
- CIM Level 4 qualification, or relevant equivalent.
- Level 4 Apprenticeship such as Marketing Executive, or equivalent.
- Level 6 Apprenticeship such as Marketing Manager, or equivalent.
- Bachelor’s or master’s degree, with one-third of credits from marketing content.
- Professional experience (suggested two years of marketing in an operational role).
Key Course Information
Fees
CIM Studying Member Fee:
- £65.00 (12 months)
Cardiff Met Module Tuition Fee:
- 20 credits: £800
- 10 credits: £400
CIM Online Module Assessment Fee:
- £130.00
Apply/Enquiries
To enrol on a CIM course at Cardiff Metropolitan University, please go to our Online Store or contact csm-enterprise@cardiffmet.ac.uk for more information regarding enrolment and payment methods.