MSc Fashion Marketing Management

Fashion Marketing Management Master's Degree - MSc/PgD/PgC

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About the Course

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods. Finally, you will apply your knowledge and understanding to create marketing strategies, focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.

Course Content

The MSc Fashion Marketing Management will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules, one optional module (20 credits) and a non-taught element (40 credits).

For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester).

For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters).

Compulsory taught modules (20 credits each)

Omnichannel Marketing
Strategic Fashion Brand Marketing
Creative Direction and Communication for Fashion
Fashion Consumer Insights
Contemporary Approaches to Fashion Marketing
Marketing Intelligence

Select ONE optional taught module* (20 credits each)

Social Media and Influencer Marketing
Marketing Industry Placement
Managing Digital Disruptions
In Search of Creativity, Innovation and Difference

Select ONE non-taught module (40 credits each)

Fashion Dissertation
Fashion Marketing Plan
Launching a Fashion Project

*Optional modules are delivered subject to demand and availability.

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

Buying and Merchandising
Positions in Advertising
Fashion Brand Management
Public Relations and Publicity
Fashion Writing
Fashion Marketing and Consumer Research
Sales and Brand Development
International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Entry Requirements & How to Apply

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

International Applicants

Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Selection Procedure:

Selection for this course is through an application form.

How to Apply:

Applications for this course should be made via our self-service application system.

Two full references to be uploaded with your application.

For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply.

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

For general enquiries please contact the Admissions Team on 029 2041 6044 or email askadmissions@cardiffmet.ac.uk.

For course specific enquiries, please contact the programme leader, Jo Wiltshire Tidy:
Email: jtidy@cardiffmet.ac.uk

Entry Year