Marketing

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Optional Year in Industry

Marketing is the heartbeat of every successful organisation. In today’s fast-paced world, marketing goes beyond just promoting services or selling products. It’s about building a brand that leaves a lasting impression and really sticks with people.

Our specialist Marketing degrees in Advertising, Brand, Digital Marketing, Marketing Management, Public Relations (PR) and Sales are developed in collaboration with and accredited by leading professional bodies, including the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), to meet the evolving needs of the marketing industry.

Our lecturers, who are both research-active and industry-experienced, will equip you with the academic knowledge and practical skills needed to excel in the creative and ever-changing marketing industry.

Get hands-on with specialist industry software and put theory into practice during your work placement module in your second year and optional year in industry after completing your second year of study.

You will have the opportunity to join our ‘Met Marketers’ society and CIM Student chapter to engage in creative and entrepreneurial activities. Take on the global CIM The Pitch competition and tackle a real-life marketing challenge set by a leading charity, where top finalists get the chance to pitch their ideas directly to the client.

You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist expertise and real-world experience to stand out in the graduate job market.

Past graduates have gone on to work for creative agencies managing nationwide advertising campaigns, roles as account managers in PR agencies and more, with others starting their own businesses. And as a graduate, you'll be in a prime position to fast-track your career by earning exemptions from professional qualifications like the CIM Certificate and Diploma in Professional or Digital Marketing.

Marketing Degrees

Advertising and Marketing Management – BA (Hons) *

Brand and Marketing Management – BA (Hons) *

Digital Marketing Management – BA (Hons) **

Marketing Management – BA (Hons) ***

Public Relations (PR) and Marketing Management – BA (Hons) *

Sales and Marketing Management – BA (Hons) *

* Accredited by the Chartered Institute of Marketing (CIM)
** Accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute

*** Accredited by the Chartered Institute of Marketing (CIM) / CIM Employability Programme


Related Courses:


Chartered Institute of Marketing website  
Chartered Institute of Marketing website  
Digital Marketing Institute website  
 
 
 
 

“Cardiff School of Management is a mix of experienced industry professionals and passionate educators, which makes learning both practical and insightful. The course focuses on experiential learning and the latest industry trends to ensure you gain relevant, up-to-date skills. Case studies, real-world projects, and internships are woven into the curriculum, allowing you to put theory into practice.”

Muskaan Ali
Public Relations and Marketing Management

 
 

“Cardiff Met’s Digital Marketing Management course offers modules that are so relevant for the current industry. During my course I landed a month-long work placement as an Influencer Marketing Coordinator. I’m now a brand ambassador and create affiliate content for many exciting brands! I never thought I’d finish uni as an influencer and I’m so excited to see where this line of work takes me and how I continue to grow in the community.”

Beth Fry
BA (Hons) Digital Marketing Management / Digital and Social Media Officer at Thrive

 
 

“Marketing Management is such a diverse and interesting course which will allow you to have creative freedom. As a result of my work experience as a Marketing Assistant with a small business based in Wales, I have gained knowledge that has helped me secure the building blocks to start my career.”

Rose Turton
BA (Hons) Marketing Management Graduate

Jack Stacey  
 

“Within my role as Marketing Executive I supported a leading Welsh butter and spreads manufacturer, which included the experience of leading on their first ever TV campaign on ITV 1 Wales and S4C. Without the expertise of the marketing lecturers, and the confidence that opportunities on BA (Hons) Marketing Management gave to me, I would not be in the position that I am in today. I now have my dream job as a marketer within the food and drink industry.”

Jake Stacey
BA (Hons) Marketing Management, MSc Digital Marketing Graduate and Marketing Executive in the food and drink industry