Before and after successfully completing a PhD in Marketing, Dr Rufus Adebayo has taught at the Durban University of Technology, Durban (DUT), South Africa and Management College of Southern Africa (MANCOSA - Honoris United Universities) in the Marketing, Public Relations, and Business Modules. Currently, Dr Rufus is a Lecturer in Marketing at the Department of Marketing and Strategy, Cardiff School of Management. He is a module leader and lecturer across undergraduate and postgraduate level programs. He counts more on the characteristics and skills for teaching at the undergraduate and postgraduate levels, and post-graduate supervision in interdisciplinary studies (Arts, Humanities, Businesses and Social Sciences). He has successfully supervised many capstone students, master’s students, and PhD students.
Dr Rufus has over 11 years of productive teaching of interdisciplinary studies with high-quality research publications.
His research has involved a thorough absorption and rigorous engagement with major areas of qualitative and quantitative research inquiry and methodology. His research (with a reasonable number of research publications) reflects a passionate interest in the specific circumstances in which non-profit and social marketers interact with the business. He focuses more on the appropriation of marketing techniques, management, branding, rhetoric, language use in marketing, communication management and image-making by profit and not-for-profit organisations.
Currently, he is serving as a Member of the South African Marketing Research Association (SAMRA). An Affiliate Member of the Public Relations Institute of Southern Africa (PRISA). An Associate Editor of the African Journal for Rhetoric (AJR). Board Member: African Journal of Inter/ Multidisciplinary Studies (AJIMS), Editorial Advisory Board Member: Journal of Global Business Insights (JGBI), University of South Florida Sarasota-Manatee, USA. Member, Scientific Paper Review Committee Global Conference on Business and Economics (GLOBE), Florida, USA. Member of the International Scientific Committee: Canadian Conference on Humanities & Social Sciences, Toronto, Canada.