Cardiff School of Management>Staff Profiles>Mohamed Ashmel Mohamed Hashim

Dr Mohamed Hashim Mohamed Ashmel

Department: Marketing and Strategy

Office/Location: O2.55D, Ogmore Building, Cardiff School of Management, Llandaff Campus

Telephone: +44 (0)29 2041 6070 Ext 6606

Email: mmohamedhashim@cardiffmet.ac.uk

Staff Overview

​​​​Ashmel is a lecturer, researcher, strategist, and author. His current role is as a lecturer in strategic management – teaching various courses in operation, business, economics, and research domains mostly for master’s programmes (MBA/MSc). His previous role was as a senior programme manager in higher education.

His extensive research is widely recognised in governments, corporations, and academic circles around the globe. While Ashmel, at the core, is a scholar in strategic operation, his work has achieved remarkable acceptance by practitioners across multiple fields.

Ashmel is an active author, having written book chapters and published in several leading academic peer-reviewed journals. He is strongly identified with research on strategic operation, sustainable digital transformation, higher education and building advantages. Ashmel has been a faculty for over 12 years mainly in the UAE and the UK. He is also an editor and a reviewer for leading journals. He successfully guided the completion of 61 master’s degree theses during the last 3 years.

Ashmel is a subject matter expert in using the structural equation method in research. Specifically, he received the outstanding research contribution award for exemplary research publications and research contributions at the Wow Awards held in UAE, in April 2022. He has published more than twenty-five academic publications and business papers and texts.

Currently, his research interests are interdisciplinary; strategic operation, the integration of the social sciences to industry 5.0, higher education, digital transformation and business model innovation, and creativity.

He is playing distinct leadership roles such as module leader, lecturer, and researcher at Cardiff Metropolitan University (CMET) and contributes to two active research groups (internally at CEMT and outside- TCIB).

Teaching

​MBA: Operations Management

MSC: Business in a Global Environment, In Search of Creativity, Innovation and Difference

Degree: Economics, Strategy and Management

Research Supervisions: MSc- IBM/ MBA

Research

​Interdisciplinary; strategic operation, the integration of the social sciences to industry 5.0, higher education, digital transformation and business model innovation, and creativity.

Key Publications

​Tlemsani, I., Mohamed Hashim, M.A. and Matthews, R. (2023). Revisiting Zakat with a Distribution of Weighted Shapley Value. International Journal of Islamic and Middle Eastern Finance & Management, Vol. ahead-of-print No. ahead-of-print. DOI: 10.1108/IMEFM-11-2022-0430

Tlemsani, I., Mohamed Hashim, M.A. and Matthews, R. (2023). The impact of IFRS adoption on Saudi Arabia, Journal of Islamic Accounting and Business Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIABR-11-2022-0304

Tlemsani, Issam, Mohamed Ashmel Mohamed Hashim, Robin Matthews, Vera Ndrecaj, and Rachel Mason-Jones. (2023). An Enneagram Approach to Strategy. Administrative Sciences 13(5), 119. https://doi.org/10.3390/admsci13050119

Tlemsani, I., Mohamed Hashim, M.A. and Matthews, R. (2023). Portfolio replication: Islamic vs conventional. Journal of Islamic Accounting and Business Research, 14(1), 1-20. https://doi.org/10.1108/JIABR-09-2021-0261

Mohamed Hashim Mohamed Ashmel, Issam Tlemsani, Robin Matthews, Rachel Mason-Jones, and Vera Ndrecaj. (2022). Emergent Strategy in Higher Education: Postmodern Digital and the Future? Administrative Sciences 12: https://doi.org/10.3390/admsci12040196

Mohamed Hashim, M.A, Tlemsani, I. & Matthews, R. (2022). Higher education strategy in digital transformation. Education and Information Technologies, 27, 3171–3195. https://doi.org/10.1007/s10639-021-10739-1

Mohamed Hashim, M.A, Tlemsani, I. & Duncan Matthews, R. (2022). A sustainable University: Digital Transformation and Beyond. Education and Information Technologies 27, 8961–8996. https://doi.org/10.1007/s10639-022-10968-y

Tlemsani, I., Mohamed Hashim, M.A. and Matthews, R. (2022). Games theory and strategic alliances: applications to British Russian partnership, Higher Education, Skills and Work-Based Learning,12(4), 689-704. https://doi.org/10.1108/HESWBL-02-2021-0036

Ashmel, M. (2022). The Impact of POS on Employees’ Work Outcomes in Sri Lanka and the United Arab Emirates. [online] figshare.cardiffmet.ac.uk.
Available at: https://doi.org/10.25401/cardiffmet.14999178.v1

Sivalogathasan, V. and Ashmel, H. (2014). Changes in an employer-employee relationship: the impact of perceived organizational support on a social exchange of the outsourcing industry in Sri Lanka. Skyline Business Journal, 4(1), 43 49.DOI: https://www.skylineuniversity.ac.ae/sbj/volume9/changes-in-employer-employee-relationship-impact-of-perceived-organizational-support-on-social-exchange-of-the-outsourcing-industry-in-sri-lanka

Other Projects and activities

​Research Grants

  • Industry 5.0 and Higher Education
  • Business Model Innovation through the lens of Industry 5.0

External Links