Dr John Follett

​Teaching Marketing at both Undergraduate and Postgraduate levels. I have specializations in Marketing Communication, Consumer Behaviour and Research Methods.

​I am a qualitative researcher, specifically concerning consumer behaviour within marketing. In particular the Foucauldian and Baudrillardian analysis of the use of the body, and the creation and development of subculturally based industries such as tattooing which has to be seen in a socio-historical context as well as a the present day perception of it being a 'postmodern' activity. This socio-historical aspect of my work fills a hole in Marketing in general and CCT (Consumer Culture Theory) in particular. Other areas of interest include Eastern European minorities, and eastern European social, political, and commercial histories.

​Journal Articles Published:

• Follett, J (2018) Cultural influences on Nostalgic branding Romania, A case study, Advances in Management and Informatics Working Papers Journal, 4rth Edition March 2018 Cardiff Metropolitan University.
• Goulding, C., Follett, J., Saren. M. and McLaren, P. (2004) Process and Meaning in Getting a Tattoo, Advances in Consumer Research, 31, pp. 447-456. [online].[cited 22nd February 2008]. <www.acrwebsite.org/volumes/display.asp?id=8897>.
• Goulding, C., Saren, M. & Follett, J. (2003) Consuming the Grotesque Body, Advances in Consumer Research, Vol. 7, pp. 45-52.
• Goulding, C. & Follett, J. (2002) Subcultures, Women and Tattoos: An Exploratory Study, Gender, Marketing and Consumer Behaviour: Association for Consumer Research, 6, pp37-54.

Refereed Conference Papers:

• Follett, J (2019) Fortean Marketing: Advances in Management and Informatics Conference, Cardiff School of Management May 2019, Cardiff Metropolitan University.
• Follett, J (2018) Have you heard? Fake News and Marketing, Advances in Management and Informatics Conference, Cardiff School of Management May 2018, Cardiff Metropolitan University.
• Follett, J (2017) Cultural influences on Nostalgic branding Romania, A case study, Advances in Management and Informatics Conference, Cardiff School of Management May 2017, Cardiff Metropolitan University.
• Follett, J. (2012) Tattooing a Manichean Dualism, Cross-disciplinary Symposium on Deviance, University of Wolverhampton, September.
• Goulding, C., Saren, M. & Follett, J. (2004b) Virtue in Darkness: From the Margins to the Mainstream, Academy of Marketing, Gloucester University, July.
• Goulding, C., Saren. M., MacLaren, P. & Follett, J. (2004) Into the Darkness: Androgyny and Gender Blurring within the Gothic Subculture, Gender and Consumption, Association for Consumer Research, Madison Wisconsin, June.
• Traxler, J. & Follett, J. (2004) Texting and Retention Assoc. of Business Schools Undergraduate Forum, London, May.
• Golding, C., Saren, M. and Follett, J. (2004a) Virtue in Darkness, Academy of Marketing, Cheltenham and Gloucester, July.
• Goulding, C., McLaren, P., Saren, M. & Follett, J. (2003) Process and Meaning in Getting a Tattoo, Association for Consumer Research, Toronto.
• Goulding, C., Saren, M., and Follett, J. (2003) Consuming the Grotesque Body, European Advances in Consumer Research, Dublin, June.
• Follett, J. (2003) Consuming the Carnivalesque Body, Academy of Marketing, Doctoral Colloquium, July.
• Goulding, C. & Follett, J (2003) Inclusion and Exclusion in Consumption: The Case of the Branded Body, Critical Management Conference, Lancaster University, July.
• Goulding. C. & Follett, J. (2002c) Exclusion and Inclusion: The Case of Tattoos, presented as part of a Special session on exclusion and inclusion The 3rd International Consumer Research Academy Workshop, UMIST, April.
• Goulding, C. & Follett, J. (2002b) Women, Subcultures and Tattoos: An Exploratory Study, Association for Consumer Research: Gender and Consumption, Dublin, June.
• Follett, J. (2002) Defining a Research Agenda: Some Early Questions and Issues Regarding the Production and Consumption of Tattoos, Academy of Marketing, Doctoral Colloquium, June.
• Follett, J. (2002) The Practicalities of Research, University of Wolverhampton Business School, Occasional Papers, September.
• Follett, J. (2001) Punk and Body Modification, University of Wolverhampton Interdisciplinary Conference on Punk, September, unpublished.​

​A member of CIM