If you aspire to launch or progress your career in the marketing sector our MSc Marketing degrees will give you the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding required to operate in the dynamic marketing landscape. These outstanding one-year master’s degrees provide an analytical, business-focused curriculum to enhance your skills as an innovative and strategic marketer.

You will deepen your understanding of marketing theory and principles whilst learning to apply it in a practical setting through case studies and working on ‘live’ projects. Our industry links and the real-world focus will help you develop the practical knowledge and skills you’ll need to succeed in your future marketing career through working on real campaigns in collaboration with businesses.

The MSc Digital Marketing Management at has been accredited by and designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. You’ll learn about the digital customer, their buying behaviour and how organisations engage and interact online. You will understand the latest theories, trends and techniques in Search Engine Optimisation (SEO), Pay-per-Click (PPC), Social Media Marketing and digital analytics.

“I chose to study an MSc in Digital Marketing Management following my BA (Hons) Business & Management Studies with Marketing undergraduate degree in which I discovered my passion for marketing. With the rise of digital I felt the relevance of the course would stand me in good stead when embarking on my career. The course was varied, enabling me to gain in-depth knowledge in a variety of digital marketing channels such as PPC, social media and content marketing, as well as enabling me to gain my Google Analytics qualification – a professional and industry recognised qualification. I enjoyed every aspect of the course and the skills and experiences that I have gained through Cardiff Met have been second-to-none.”

Caitie Fitzpatrick
MSc Digital Marketing Management Graduate and Founder of Captiv8 Digital Marketing Agency