A
£424k AHRC-funded research project resulted in the HUG™, an artefact that improves the life quality of people with advanced dementia. A six-month
£185K Welsh Government funded trial showed
87% improved participant wellbeing. HUG™ is now
prescribed on the NHS, secured the UK Tech4Good
Winner of Winners’ award 2020 and, through
£105K capital investment from sources such as UK Alzheimer’s Society, a spin-out company was launched to meet national and international demand from Health Boards, care homes and the general public.