Cardiff School of Management>Staff Profiles>Dr Hiba Massoud

Dr Hiba Massoud

Department: Accounting, Economics and Finance

Office/Location: 02.41G, Ogmore Building, Cardiff School of Management, Llandaff Campus

Telephone: +44 (0)2920 416828

Email: hmassoud@cardiffmet.ac.uk

Staff Overview

Dr Massoud started her career as an auditor 20 years ago, working on two large multinational clients from the petroleum industry. After few years she pursued her postgraduate study and research on corporate social responsibility and disclosure of multinational companies in environmentally sensitive industries and received a master’s degree in Finance and Investment and a PhD in Accounting from the University of Nottingham. Since then, she held a number of academic positions in higher education institutions overseas and in UK including Cardiff University and Coventry University. She also worked as a contracted finance and CSR consultant and advisor for a number of EU and UNDP projects covering both higher education and business sectors. Hiba developed a strong international academic and professional experience that involves taking duties and responsibilities in teaching, supervision, research, enterprise, and leadership and was recognised as a senior fellow of the Higher Education Academy. Hiba has recently joined the Editorial Board of the well-ranked International Journal of Business Governance and Ethics (ABS 2021, 2*).

Teaching

Hiba has designed, developed, and delivered a wide range of accounting and finance modules for both undergraduate and postgraduate programmes. Hiba is currently teaching Advanced Performance Management, Financial Management for Decision Making, Contemporary Issues in Accounting, Finance, Economics and Banking. Hiba has successfully supervised numerous masters, MBA, PhD and DBA dissertations.

Research

Dr Massoud is interested in a variety of research mainly in Corporate Social responsibility and Disclosure, Sustainability and Accountability, Corporate Governance, Higher Education Management, as well as youth and gender issues.

Key Publications

Academic Journals peer reviewed Papers

Mousa, M. Massoud, H. and Ayoubi, R.M. (in press 2021) “Responsible management education in time of crisis: a conceptual framework for public business schools in Egypt and similar Middle-Eastern Context”, Public Organization Review, (ABS 2021, 2*, Springer, indexed by Scopus).

Mousa, M. Massoud, H. and Ayoubi, R.M. (in press 2021) “Contexts of organisational learning in developing countries: the role of training programmes in Egyptian public banks”, Personnel Review. (ABS 2018, 2*, Emerald, indexed by Scopus).

Mousa, M. Ayoubi, R. M. and Massoud, H. (in press 2021) “Why him not me? Inclusive/exclusive talent identification in public academic context”, International Journal of Public Administration. (ABS 2018, 2*, T&F, indexed by Scopus).

Mousa, M. Ayoubi, R.M. Massoud. H.K. and Chaouali, W. (in press 2021) “Workplace fun, organizational inclusion and meaningful work: an empirical study", Public Organization Review (ABS 2018, 2*, Springer, indexed by Scopus).

Kassem, A. Al-Askari, P. Massoud, H.K. and Ayoubi, R.M. (2021) “Student University Choice in Kurdistan-Iraq: What Factors Matter?”, Journal of Further and Higher Education. Vol. 45, Issue 1, pp.120-136. (ABS 2018, 1*, T&F, indexed by Scopus).

Mousa, M. Massoud, H. and Ayoubi, R.M. (2020) “Gender, diversity management perceptions, workplace happiness and organizational citizenship behaviour”, Employee Relations Journal. Vol. 42, Issue 6, pp. 1249–1269 (ABS 2018, 2*, Emerald, indexed by Scopus).

Mousa, M. Massoud, H.K. Ayoubi, R.M. and Abdelgaffar, H. (2020). “Should Responsible Management Education become a priority? A qualitative study of academics in Egyptian public business schools”, International Journal of Management Education. Vol.18, Issue 1, pp. 1–12. (ABS 2018, 1*, Elsevier, indexed by Scopus).

Mousa, M. Ayoubi, R.M. and Massoud, H. (2020) “Gender diversity, workplace fun and organisational inclusion: an empirical study”, EuroMed Journal of Business. (ABS 2018, 1*, Emerald, indexed by Scopus).

Mousa, M. Massoud, H.K. Ayoubi, R. M. and Puhakka, V. (2020). “Barriers of Organizational inclusion: a study among academics in Egyptian public business schools”, Human Systems Management. Vol. 39, Issue 2, pp. 251–263. (Indexed by Scopus).

Mousa, M. Massoud, H.K. and Ayoubi, R.M. (2020). “Organizational learning, authentic leadership and individual-level resistance to change: a study of Egyptian academics”, Management Research. Vol.18, Issue 1, pp.5-28. (ABS 2018,1*, Emerald, indexed by Scopus).

Al-Amir, I. Ayoubi, R.M. Massoud, H. and Al-Hallak, L. (2019). “Transformational leadership, organisational justice and organisational outcomes: A study from the Higher Education sector in Syria?”, Leadership and Organization Development Journal. Vol. 40, Issue 7, pp. 749-763. (ABS 2018, 1*, Emerald, indexed by Scopus).

Shin, H. D., Al-Habaibeh, A., Nwankwo, N. F. and Massoud, H. (2019) "Evaluation of children’s screen viewing time and parental role in household context", Journal of Global Pediatric Health, Vol. 6, pp.1-11. (Indexed by Scopus). Massoud, H. and Ayoubi, R.M. (2019). Do Flexible Admission Systems Affect Student Enrolment? Evidence from UK Universities, Journal of Marketing for Higher Education, Vol. 29, Issue 1, pp. 84-101. (ABS 2018, 1*, T&F, indexed by Scopus).

Massoud, H., Ayoubi, R. M. and Loutfi, M. (2019) “Multi Academy Trusts in England: a scenario of cooperation with universities”, International Journal of Educational Management, Vol 33, Issue 4, pp. 569-572. (ABS 2018,1*, Emerald, indexed by Scopus).

Massoud, H. K. and Ayoubi, R.M. (2012). Marketing Motivations of CSR: The Case of the Syrian Private Sector, European Journal of Economics, Finance and Administrative Sciences, Issue 52, pp. 179-194. (Indexed by Scopus).

Massoud, H.K. with Ayoubi, R.M. (2012). Student Aspiration Factors, University Reputation and the Entry Standards to UK Universities, European Journal of Social Sciences, Vol. 34, No 4, pp. 609-621.

Massoud, H.K. with Ayoubi, R.M (2012). Is it Because of Partners or Partnerships? An Investigation into the Main Obstacles of Developing International Partnerships in Four UK Universities. International Journal of Educational Management, Vol. 26, Issue 4, pp. 338-353. (ABS 2018,1*, Emerald, indexed by Scopus).

Massoud, H. K. with Ayoubi, R.M. (2011). Questioning the Role of Internationalization in the Nationalization of Higher Education: The Impact of the EU TEMPUS Programme on Higher Education in Syria. European Journal of Higher Education, Vol. 1, Issue 4, pp. 352-368. (Indexed by Scopus).

Massoud, H.K with Ayoubi, (2007). The Strategy of Internationalization in Universities: A Quantitative Evaluation of the Intent and Implementation in UK Universities. International Journal of Educational Management, Vol. 21, No 4. pp. 329-349. (ABS 2018,1*, Emerald, indexed by Scopus).

Massoud, H.K with S. Toms and J. Hasseldine (2009) "Asymmetric Response: Explaining Corporate Social Disclosure by Multi-National Firms in Environmentally Sensitive Industries", Journal of Risk and Governance, Vol. 1, Issue 2, pp. 157-174.


Newsletter Article

Massoud, H.K with Ayoubi, (2017). Culture clash – National vs international publishing, University World News, August, Issue No. 471.


Books and Chapters in Books

Massoud, H. and Mouseli, S. (2018). Common biases in business research. In Gómez, J. M. and Mouseli S. (eds.), Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research, 1st ed. Cham: Springer international publishing AG., p. 97-109, 13 p. Chapter 6. ISBN 978-3-319-74172-7.

Massoud, H.K. (2009). Corporate Social Responsibility: The Disclosure of World Oil Industry. VDM Verlag Müller Aktiengesellschaft & Co. KG. Germany. 404 p., ISBN: 363913673X, ISBN: 978-3639136739.


Conference Proceedings

Al-Habaibeh, Pokubol, D Fiati, K.Agyekum-Mensah, K.Shin, D and Massoud, H. K. (2020) "An Investigation into the Sustainability of the Current Fuels Used For Cooking In Ghana To Inform Future Energy Policies", 12th International Conference on Applied Energy 2020, Dec. 1 - Dec. 10, 2020, Bangkok / Virtual.

Massoud, H.K. with Abdul-Wahed, U. (2010). “Corporate Social Responsibility (CSR) and its Marketing Motivations: An Empirical Test of the Syrian Private Sector”. ICBME 2010, Turkey, Izmir, 7-9 October.

Massoud, H.K with Ayoubi, R.M., and Al-Maghout, H. (2009) "Cultural Shock or Shocking Culture: An Exploration of the Main Obstacles Encountering Syrian Newly Returned Academic Staff from Abroad". UNESCO Arab Regional Conference on Higher Education (ARCHE+10), 31 May, Cairo, Egypt.

Massoud, H.K. with Youssef, L. and Ayoubi, R.M. (2009). “Attempts Confronting Globalisation of Higher Education: The Case of the Syrian National Standard Medical Test”. ICERI 2009, Spain, Madrid, 16-18 November.

Academic and Projects’ Conference Papers/ Presentations Massoud, H. K and Ayoubi, R.M. (2011). “Customer Aspiration Factors and University Reputation: The Main Internal Capabilities Affecting the Entry Standards to UK Universities”. 6th Annual Conference, ICHME, American University in Cairo, Egypt, Cairo, 18-12 April.

Ayoubi, R.M. Massoud, H and Kakeh, H. (2011). “Marketing for higher education institutions: determinants of customers’ satisfaction at a Syrian Business School”. 6th Annual Conference, ICHEM, American University in Cairo, Egypt, Cairo, 18-20 April.

Funded Conference Presentation titled “National Attempts Confronting Globalization of Higher Education”, JISER-MED conference, 21-22 November 2011, Amman, Jordan.

Massoud, H.K with Ayoubi, R.M. (2007), “An Investigation into the Main Internal Capabilities Affecting the entry Standards to UK Universities: A Quantitative Analysis”. Paper presented in the National Conference for University Admission Policies in Syrian Universities, University of Al-Baath, Hums, 14-15 March, Syria.

Other Projects and activities

Developing "MATRE" (Modernizing Academic Teaching and Research in Business and Economics in Syria and Lebanon) proposal and successfully pursuing EC Tempus grant of €943,266.00 towards funding this project. The project addresses national and regional higher education priorities and is designed to reform the Business and Economics curricula and train researchers in these areas on research and publishing skills and strengthen the linkage between universities and the business sector for a better role of universities in society. Some of the aims of this project are to boost research environment & promote research culture at selected business schools in Syria and Lebanon, to promote modernization of curricula & teaching skills & methods in the field of business, to set & operate knowledge triangle (education, innovation, research) in these institutions and to propose related policies & regulations .I initiated the project idea with a group of colleagues and was a member of the proposal's development team.

Developing "MATRE" (Modernizing Academic Teaching and Research in Business and Economics in Syria and Lebanon) proposal and successfully pursuing EC Tempus grant of €943,266.00 towards funding this project. The project addresses national and regional higher education priorities and is designed to reform the Business and Economics curricula and train researchers in these areas on research and publishing skills and strengthen the linkage between universities and the business sector for a better role of universities in society. Some of the aims of this project are to boost research environment & promote research culture at selected business schools in Syria and Lebanon, to promote modernization of curricula & teaching skills & methods in the field of business, to set & operate knowledge triangle (education, innovation, research) in these institutions and to propose related policies & regulations. I initiated the project idea with a group of colleagues and was a member of the proposal's development team.

A mentor with Cara Mentoring Scheme.

A member of the Editor Board of International Journal of Business Governance and Ethics (ABS 2021, 2*).

An internal panellist in Programme Validation panels, CMU.

An academic reviewer for Studies in Higher Education Journal, 3 star.

An academic reviewer for Social Responsibility Journal, Sport, Business, Management: An International Journal, International Journal of Management Practice, Journal of Marketing for Higher Education, Journal of Islamic Marketing, the EuroMed Journal of Business, The International Journal of Emerging Markets.

HEA fellowship applications’ reviewer and a member of the HEA fellowship panels.

Internal and external examiner and PRP subject expert for a number of MA, MSc, MBA, and PhD students

External Links

  • Senior Fellow of the Higher Education Academy
  • Member of the Royal Economic Society
  • Academic Reviewer, International Journal of Management Practice
  • Academic reviewer for Studies in Higher Education Journal
  • Academic reviewer for Journal of Marketing for Higher Education
  • Academic reviewer for Social Responsibility Journal
  • Academic reviewer for Sport, Business, Management: An International Journal
  • PhD supervision, Coventry University
  • PhD external examiner, Nottingham Trent University, 2019
  • Member of the PRME (Principles of Responsible Management Education) and Sustainability Steering Group, Coventry University, School of Economics, Finance and Accounting, 2017/2018
  • Expert (Science4Refugees project), European Projects in Horizon 2020 Research and Innovation, 2016.
  • Visiting Scholar, University of Minho, Portugal, funded by PEACE Project, Erasmus Mundus Program, 2015
  • Consultant/Admission Policy and Graduates' Standardised Tests, Ministry of Higher Education, Syria, 2007-2015
  • Visiting Scholar, University of Almeria, Spain, funded by Phoenix Project, Erasmus Mundus Program, 2014
  • Expert in Mid-Term Expenditure Framework, SPAN Consultants, Netherlands, EU Funded Project, 2008-2009
  • Advisor for Global Compact Project, United Nations Development Programme (UNDP), 2008