Dr Keith Glanfield
Uwch Ddarlithydd mewn Rheolaeth Marchnata
Ysgol Reoli Caerdydd
Cyhoeddiadau Ymchwil
Service-dominant logic: reframing category captainship and retailer category management
Benson, M. C., Glanfield, K., Hirst, C. & Wakenshaw, S., 11 Gorff 2023, Yn: International Journal of Retail and Distribution Management.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
Practitioner module partnership and sponsorship
Glanfield, K., 15 Hyd 2019, Learning and Teaching in Higher Education: Perspectives from a Business School. Edward Elgar Publishing Ltd., t. 271-278 8 t.Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid
Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, K., Ackfeldt, A. L. & Melewar, T. C., 25 Ion 2018, Yn: Journal of General Management. 43, 2, t. 63-69 7 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
Corporate Identity at the Stakeholder Group Level
Glanfield, K., Saunders, J., Evanschitzky, H. & Rudd, J. M., 3 Maw 2017, Yn: International Studies of Management and Organization. 47, 2, t. 135-158 24 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl adolygu › adolygiad gan gymheiriaid
My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition
Glanfield, K., de Chernatony, L. & Suvatjis, Y., 28 Meh 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, t. 663-675 13 t. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid