The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1: (Certificate = Completing 60 credits):
• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits)
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits)
Term 3: (Masters = Completion of stages 1 & 2) and:
• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)
•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits)
Learning & Teaching
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.
Employability & Careers
The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:
• Buying and Merchandising
• Positions in Advertising
• Fashion Brand Management
• Public Relations and Publicity
• Fashion Writing
• Fashion Marketing and Consumer Research
• Sales and Brand Development
• International Fashion Marketing Strategy
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
Entry Requirements & How to Apply
All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.
Students whose first language is other than English will need to provide evidence of fluency to at least IELTS 6.0 – or equivalent. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test.
Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.
Selection for this course is through an application form.
How to Apply:
Applications for this course should be made direct to the university via our self-service facility. For further information please visit our How to Apply pages at
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit
Tuition Fees and Financial Support:
For up to date information on tuition fees and the financial support that may be available. Please refer to
The university also offers a postgraduate scholarship scheme to help students whilst at university. See if you are eligible.
20% Alumni Discount:
The Cardiff Metropolitan University Alumni Discount is a 20 per cent reduction in tuition fees for Cardiff Met Alumni enrolling on taught postgraduate courses starting from September 2017.
See if you are eligible.
Charges are per Single Module unless specified:
Undergraduate = 10 Credits; Postgraduate = 20 Credits
Generally we find most students will complete 60 credits per year for both Undergraduate and Postgraduate study; to obtain a true costing please clarify this by contacting the Programme Director directly.