Fashion Marketing Management Masters - MSc/PgD/PgC

Fashion Marketing Management - MSc/PgD/PgC

Key Facts

Place of Study: 
Llandaff Campus

School:
Cardiff School of Management

Course Length:
One year full-time or two years part-time.

Postgraduate Scholarships:
The university also offers a postgraduate scholarship scheme to help students whilst at university.
See if you are eligible.

Course Overview

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry.  Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

You may also be interested in:

MSc Strategy Marketing

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Understanding the Behavioural Elements of Marketing: Knowing Your Fashion Consumer (20 credits)
• Strategic Fashion Buying and Merchandising (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting
• Modern Marketing Research for Fashion (20 credits) 

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): 

• Multi-channel Fashion Marketing (20 credits)
• International Fashion and Luxury Brand Management (20 credits)
• Academic Research for Business (20 credits) 

Term 3: (Masters = Completion of stages 1 & 2) and: 

• Dissertation (60 credits)
• Fashion Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include:

• Buying and Merchandising
• Positions in Advertising
• Fashion Brand Management
• Public Relations and Publicity
• Fashion Writing
• Fashion Marketing and Consumer Research
• Sales and Brand Development
• International Fashion Marketing Strategy 

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Entry Requirements & How to Apply

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought. 

Students whose first language is other than English will need to provide evidence of fluency to at least IELTS 6.0 – or equivalent. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test. 

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. 

Selection Procedure:
Selection for this course is through an application form. 

How to Apply:
Applications for this course should be made direct to the university via our self-service facility. For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply.

Additional Information

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit www.cardiffmet.ac.uk/international

Tuition Fees and Financial Support: 
For up to date information on tuition fees and the financial support that may be available. Please refer to www.cardiffmet.ac.uk/fees

Part-time fees:
Charges are per Single Module unless specified:
Undergraduate = 10 Credits; Postgraduate = 20 Credits

Generally we find most students will complete 60 credits per year for both Undergraduate and Postgraduate study; to obtain a true costing please clarify this by contacting the Programme Director directly. 

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email askadmissions@cardiffmet.ac.uk.

For course specific enquiries, please contact the programme leader, Jemma Oeppen Hill:
Email: joeppenhill@cardiffmet.ac.uk 
Tel: 029 2041 6937


Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting www.cardiffmet.ac.uk/terms

Clearing Course Vacancies for 2017. Call 0300 330 0755 to Secure Your Place.